Bringing Fun & Fulfillment Back to your Business
A real, unfiltered conversation with Annie Franceschi about what it really takes to create a business that supports you—not just your bottom line.
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After 13+ years running my own business, I’ve noticed a common thread among solopreneurs—especially women building purpose-driven businesses.
We start off chasing freedom, creativity, and meaning.
But somewhere along the way… we wake up to a business that looks “successful” on paper—but doesn’t feel good to run.
I’ve been there. So has Annie Franceschi, a fellow brand strategist and business friend of mine. That’s why we co-hosted a special Purposeful Business Roundtable: a real, unfiltered conversation about what it really takes to create a business that supports you—not just your bottom line.
If you’ve ever…
- Felt like your self-worth was tied to your revenue
- Burned out trying to do #allthethings
- Wished you had more time to think, create, and just be…
…this one’s for you.
🎙️ I uploaded the audio of the live event to my Create Your Purpose® Podcast — now live wherever you get your podcasts!
In this special roundtable recording, you’ll hear:
- ✨ Honest stories from both of our business journeys (including what we’ve outgrown)
- ✨ How we’re each redefining success in this season of life
- ✨ Ways we design our workweeks for freedom, fun, and deep focus
- ✨ Why purpose and joy are not bonuses—they’re strategy
Plus, I share the exact framework I use to plan my time and reset my business priorities every quarter.
📝 Want to take action on what you hear? Download my free Priority Planner for Solopreneurs and spend 30 minutes getting clear on what matters most right now: https://createyourpurpose.co/priority-planner
📘 Curious about Annie’s behind-the-scenes systems (including how she takes every December off)? Get the first 50 pages of her book, Establish Yourself, free right here: https://www.greateststorycreative.com/eypreview
Let this conversation be your permission slip to do business differently.